A Beginner's Guide to Measuring Content Performance

Article

Measuring the performance of content marketing today is becoming increasingly difficult as the complexity of the discipline itself continues to evolve, throwing ever more tentacles across increasingly different channels. And with so many methods and analytic tools out there it can be damn tricky to get a ‘real’ grasp on how you are doing.

One thing is for sure though, there is no single metric out there with which to measure the success of your content. And so it will be imperative to identify which specific metrics (KPIs - key performance indicators) are relevant to your organisation's content strategy.

Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy