Why Long Term Brand Health is More Important than Quarterly Results

Article
Isaac Rogers
President
Sago
Stan Sthanunathan
Retired EVP
Unilever

In this clip from our recent webinar "How Leading Brands Use Insights to Win Market Share", Isaac Rogers, President of Sago, and former Unilever EVP, Stan Sthanunathan discuss how brands should focus on health, rather than thinking only about quarterly results.

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